MyFitnessPal is a diet and fitness community that provides users with comprehensive tools and support needed to achieve their weight loss goals. Millions of MyFitnessPal users have been able to attain their weight loss goals by using MyFitnessPal's calorie counter which is available online as well as on the iPhone, iPad, Android, Windows Phone 7 and BlackBerry devices. The ubiquotous availability of the calorie counter on multiple platforms ensures that the service is conveniently available wherever users need to access it. Whats more, the uniform user experience across the different platforms ensures that users can concentrate of achieving their goals in an environment that they are familiar with.

Situation

By the start of 2010, MyFitnessPal already had a successful online website as well as a popular iPhone app that had garnered rave reviews from critics and users alike. The success of the iPhone app was evidenced by its top ranking in its app category, driven by the millions of users who had flocked to community. With the iPhone app being so popular, other users who had Android, BlackBerry and Windows devices expressed their desire to have similar apps released for these other platforms. For MyFitnessPal, making their calorie counter available on other mobile platforms was a natural next step. However, MyFitnessPal was also keen to maintain the proven user experience that had made the iPhone app so popular and successful.

Partnering with Allied Technique

In the first quarter of 2010, MyFitnessPal engaged Allied Technique to develop an Android version of their popular iPhone calorie counter. One of the key considerations for the Android app was that it should take advantage of the native features that are available on Android, while still staying true to the innovative yet intuitive user experience that was a centerpiece of the successful iPhone app. To this end, Allied Technique was able to leverage our expertise in developing across multiple platforms to arrive at an Android product that mirrored the functionality of the iPhone app while being able to run on Android devices that come in many shapes and sizes.

The Results

In conjunction with MyFitnessPal, the Android version of the calorie counter was released in the third quarter of 2010 and quickly gained traction among Android users. By the first quarter of 2012, the Android app had garnered more than 8 million installs and positive reviews from users.

With the success of the Android app, MyfitnessPal and Allied Technique ventured further with the development of a BlackBerry version of the calorie counter which was subsequently released in the first quarter of 2011 and that was followed by the development and release of a Windows Phone 7 version that was released in the second quarter of 2011.

Ultimately, the partnership between MyFitnessPal and Allied Technique resulted in MyFitnessPal being able to extend their presence to the Android, BlackBerry and Windows Phone 7 platforms and in so doing, gain millions of new users.